THE MOMENT YOU FIND THE ONE KEYOH

LEGAL DOCUMENT

Privacy Policy

Last updated: 12 April 2026 · Effective date: 12 April 2026

At KEYOH, we are committed to protecting your privacy and handling your personal data with the utmost care and transparency. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have. Please read it carefully. By using the KEYOH platform, you agree to the practices described in this policy.

Section 01

Who We Are

KEYOH is a property technology platform operated by Dare to Accept Limited, a company registered in England and Wales.

Registered company name: Dare to Accept Limited
Registered address: 128 City Road, London, EC1V 2NX, United Kingdom
Contact email: contact@keyoh.co.uk
Website: keyoh.co.uk

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Dare to Accept Limited is the data controller for personal data collected through the KEYOH platform.

Section 02

What Data We Collect

We collect the following categories of personal data when you use KEYOH:

Account and identity information:

Full name
Email address
Phone number
Date of birth
Profile photograph
Government-issued identity documents (for verified users)

Property and listing information:

Property address
Property details, descriptions and photographs or videos you upload
Asking price and offer information
Ownership and tenure information

Financial information:

Payment card details (processed securely — we do not store full card numbers)
Transaction history for boost purchases and subscriptions
Mortgage in principle information (where provided)
Savings data (only where you choose to connect via Open Banking)

Usage and behaviour data:

Videos and content you watch on the platform
Homes you save, share or interact with
Search and browsing activity within the app
Device information, IP address and location data
App usage patterns and session data

Communications:

Messages sent between buyers and sellers through the platform
Support enquiries and correspondence with KEYOH
Reviews and ratings submitted after completed transactions

Section 03

How We Use Your Data

We use your personal data for the following purposes:

To provide the KEYOH service — creating and managing your account, displaying listings, enabling
buyer-seller connections and processing transactions
To personalise your experience — our AI matching algorithm uses your watch history, saved homes and
life profile to surface relevant property matches
To verify your identity — we carry out identity checks to protect all users and comply with our Anti-Money
Laundering obligations
To process payments — handling boost purchases, subscription fees and any referral transactions
To communicate with you — sending match notifications, deal updates, push notifications and service
communications
To improve the platform — analysing usage patterns to develop new features and improve existing ones
To comply with legal obligations — meeting our requirements under UK law including GDPR, AML
regulations and consumer protection legislation
To protect our users — detecting and preventing fraud, abuse and other harmful activity on the platform

Section 04

Our Legal Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:

Contract — processing necessary to provide the KEYOH service you have signed up for
Legitimate interests — improving our platform, preventing fraud and sending relevant service communications
Legal obligation — complying with AML regulations, identity verification requirements and other legal duties
Consent — where we ask for your specific permission, such as for marketing communications or Open Banking connections. You may withdraw consent at any time.

Section 05

Who We Share Your Data With

We do not sell your personal data to third parties. We share data only in the following circumstances:

With other KEYOH users — your listing information and verified status are visible to other users as part of the service
With service providers — trusted third parties who help us operate the platform, including payment processors, identity verification providers, video hosting services and cloud infrastructure providers. All are bound by strict data processing agreements.
With solicitors and mortgage partners — where you choose to connect with a recommended solicitor or
mortgage broker through KEYOH, we share the necessary details to facilitate that introduction
With regulators and law enforcement — where required by law or to protect the rights and safety of our users
In the event of a business transfer — if KEYOH or Dare to Accept Limited is involved in a merger, acquisition or asset sale, your data may be transferred as part of that transaction. You will be notified in advance.

Section 06

Data Retention

We retain your personal data for as long as necessary to provide the KEYOH service and comply with our legal obligations:

Account data — retained for the duration of your account and for up to 6 years after account closure
Transaction records — retained for 6 years in line with HMRC requirements
Identity verification records — retained for 5 years after the end of a business relationship in line with AML regulations
Communications and messages — retained for 2 years after the conversation ends

When data is no longer required, it is securely deleted or anonymised.

Section 07

Data Storage and Security

All personal data collected through KEYOH is stored on servers located within the United Kingdom and European Economic Area. We implement appropriate technical and organisational measures to protect your data, including:

Encryption of data in transit and at rest
Secure access controls and authentication
Regular security assessments
Staff training on data protection

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner’s Office within 72 hours and inform affected users without undue delay

Section 08

Cookies and Tracking

KEYOH uses cookies and similar tracking technologies on our website and app to keep you signed in, remember your preferences, analyse platform usage and improve performance. You can manage your cookie preferences through your device or browser settings. A full Cookie Policy is available at keyoh.co.uk/cookies.

Section 09

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — request a copy of the personal data we hold about you
Right to rectification — ask us to correct inaccurate or incomplete data
Right to erasure — ask us to delete your data where there is no legitimate reason to continue processing it
Right to restrict processing — ask us to limit how we use your data in certain circumstances
Right to data portability — request your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Rights related to automated decision-making — the right not to be subject to decisions made solely by automated processing that significantly affect you

To exercise any of these rights, contact us at contact@keyoh.co.uk. We will respond within 30 days at no charge.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Section 10

Children’s Privacy

KEYOH is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at contact@keyoh.co.uk and we will delete it promptly.

Section 11

Third Party Links

The KEYOH platform may contain links to third party websites and services, including solicitor firms, mortgage brokers and external video platforms. We are not responsible for the privacy practices of those third parties and encourage you to read their privacy policies before providing any personal data.

Section 12

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you through the app or by email and update the effective date at the top of this page. Continued use of KEYOH after changes are published constitutes acceptance of the updated policy.

Section 13

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Data Controller: Dare to Accept Limited
128 City Road, London, EC1V 2NX, United Kingdom
Email: contact@keyoh.co.uk
Website: keyoh.co.uk